How did the crowdfunding come about?
Setting up a farm in Ethiopia brings its own challenges. High inflation, unpredictable weather patterns such as drought and heavy rainfall, and difficulties in obtaining agricultural supplies and equipment make it difficult for Prana. From the Netherlands, Prana is supported by a small group of entrepreneurs, many of whom have an agricultural background. The support from the Netherlands consists of coaching from Esayas and a start-up capital for the farm in the form of a kind of microcredit and with no financial interest of its own. This start-up capital made it possible for Esayas to get the land under government management, buy his first materials and realise his first harvest on a small part of the land.
The next step to realise Prana’s vision is to increase the cultivation area, which would create more jobs, produce more food and make the farm self-reliant. To do that, you need mechanisation, which is not available in Ethiopia. It is also impossible there for a starting farmer to get an affordable loan. As much as possible is done with the funds that are available, but these are not enough to realise the vision. Through this crowdfunding, Prana can take the next step and help other local farmers facing similar problems.